Byron Bay Cookies Content Sneak Peek

Byron Bay Cookie Pride Campaign

I assisted in creating videos and visuals for the Byron Bay Cookies Pride campaign, highlighting the vibrant, rainbow-themed design of the Pride Cookie. This included coordinating the creative process for content on TikTok and Instagram, as well as a fundraising video. The campaign emphasised the cookie’s connection to Rainbow Families, with a portion of sales supporting the charity. My role was to ensure the videos captured the colourful, fun essence of the cookie while promoting the campaign’s inclusive message.

Monopoly Ballina Byron Bay Edition

I had the chance to create content for the unique partnership between MONOPOLY and Byron Bay Cookies. I produced two engaging reels for TikTok and Instagram to promote the limited-edition MONOPOLY Byron Bay edition giveaway. The videos focused on the collaboration, showcasing the game and the special inclusion of Byron Bay Cookies, while encouraging audience participation and excitement around the giveaway.

Barbie Movie

I created a TikTok video during the height of the Barbie PR buzz, using the iconic Barbie and Ken trend colours. I showcased Byron Bay Cookies' pink and blue products, aligning with the playful and vibrant colours of the trend. The video was designed to engage the audience, incorporating the bold pinks and blues to capture the fun, trendy vibe while highlighting the cookies in a fresh and exciting way.

Byron Bay Cookies Recipes series

I I created a series of videos showcasing fun recipes using Byron Bay Cookies. The videos were designed to inspire creativity and highlight the versatility of the cookies, featuring simple yet delicious ways to incorporate them into various treats. The engaging content aimed to appeal to a wide audience, showcasing the brand in a playful and innovative way.

Byron Bay Cookies BTS series

I I created a series of behind-the-scenes videos from photoshoots that generated a lot of engagement. These videos gave followers an exclusive look into the creative process, capturing the energy and fun of the shoot.