RSPCA CAMPAIGN

Insight: In today's world, an increasing number of people turn to dating apps in search of a partner. Yet, they often struggle to meet someone who fulfills all their criteria. What if the companionship they yearn for isn't found in a person but in a pet? And what if they're searching in the wrong place?

Idea: Sometimes, our perfect match might have four paws, and RSPCA is the ideal destination to discover them.

Execution: I crafted three playful Tinder profiles for pets, each with witty and humorous bios, mirroring real Tinder accounts. These visuals are reinforced by the slogan, "Stop swiping on Tinder and come pick me up," emphasizing the idea that they might be wasting time searching for their "soulmates" on Tinder when they could find them among the rescued dogs and cats at RSPCA.