The three-postcard campaign aims to indirectly promote the Lime brand through compelling illustrations that resonate with both young and mature audiences. By replacing iconic film vehicles with Lime scooters, the campaign captures the excitement and adventure of the original movies, making Lime the central element of the story. The postcards also incorporate a touch of humor by merging Lime's name with the movie titles.
In the "Top Lime" postcard, an epic Top Gun scene is juxtaposed with an individual riding a Lime scooter in the city, highlighting Lime's focus on adventure and personal empowerment.
The "Lime Potter" postcard features Harry Potter and Harmony on Lime scooters, blending the magic of Hogwarts with the charm of exploring the city. The slogan "Lime for magical rides" reinforces Lime's unique appeal.
The "Extra Lime" postcard replaces forest shadows with a cityscape, underscoring Lime scooters as urban escape vehicles. The slogan "Get away with Lime" emphasizes the fun and enjoyment of city exploration.
Overall, this campaign positions Lime as a brand that offers exciting, magical, and unique experiences, aiming to boost brand recall and solidify Lime's market presence.