MARIE JOSSETTE

MEDIA PRODUCTION

  • YouTube campaign

  • Metro light illustrations

  • Packaging design

AILENE WU

EDITOR/COPYWRITER

  • PR CAMPAIGN

  • SPOTIFY AD

PATIENCE NTIM

STRATEGIST/ PRESENTER

  • BRAND NAME

  • SPOTIFY PLAYLIST

AURELIA ALIMANSJAH

CONTENT CREATION/ PRESENTER

  • INSTAGRAM

  • STICKERS

“Demand for pet food is at an all-time high but the perceptions of how we can best nourish our pets are
placing intense pressure on the protein supply.”

PROBLEM

Bespoke treats for your dog

  • Raw insect-based protein

  • Online subscription service for your convenience

  • Pick and choose - curate the best mix and 'style' of unique ingredients that are perfect for your dog

OUR BRAND

  • Mid 20s - mid 40s

  • People who have fur babies instead of actual babies

  • Chooses sustainable & environmentally conscious products

  • High disposable income, want to spoil their pets!

  • Their dog isn't just a pet - they're part of their family and life long companion.

TARGET AUDIENCE

Many dog owners treat their pets as if they are members of the human family - but is that really what's best for them? Our pets have different preferences and behaviors towards each other and for us. In fact, they have entirely different sensory anatomy, too.

Insect protein only needs 2% of the land and 4% of the water when compared to beef. It's a more sustainable solution - pet food shouldn't cost the earth.

INSIGHT

'BIG idea'

A dog's nose knows! We want what's best for our dogs but what's best for us is not always the same for our fur babies.

With a significantly more sensitive and enhanced olfactory system to humans, the smell of their food is much more important to a dog than the way it tastes.

Trust your dog's nose, their natural instinct, and give your pet what they truly want and need.

Our 360 campaign gives your dog control of the leash as they lead us towards the winning smell. Doggy style is created by your dog, for your dog.

EXECUTIONS

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EXECUTIONS 〰️

‘Blind smelling' pr event

The source bulk food

  • partnership / pop up at one of their stores in VIC, NSW, QLD, SA and WA.

  • focus on sustainability + offers organic, plastic free quality products that don't "cost the earth"

  • event = gourmet food festival for your best friend. they currently don't offer a range of pet treats/food

Aim: to raise awareness of our brand and target dog owners who share the same values as us

  • doggy blindfolds - they smell and decide what they want the most.

  • influencer outreach to build hype before the event, coffee cart for free puppuccinos and hot bevs for owners, chance to win free monthly subscription/merch? (dog bowls, tote bags etc.)

3D stickers of dog bowls with our product in target areas

  • scent of insects to attract passing dogs - crickets, grasshoppers, termites, caterpillars

  • target areas: dog parks, outside shops where there is space to tie up your dog, on footpaths

Scratch 'n' sniff insect stickers

Take a picture of your dog sniffing our sticker and post it online for your chance to win your first month of Doggy Style free!

#ADogsNoseKnows #DoggyStyle

Photo opportunity/social media campaign

YOUTUBE CAMPAIGN

'Doggy style' SPOTIFY advertisement

Sound of crickets-voiceover: even though that didn't sound appetising to you, your dog can't wait to taste it. A dog's nose knows! Even though you might find this boring, your dog is excited. a dog's nose knows.

Doggy style' spotify playlist

SPOTIFY CAMPAIGN

Posters - ig feed/story, metrolite, P.O.S.