Brief: Generation Z is having fewer children in Australia, which may pose challenges for the country's future population.
Insight: Not using protection leads to more babies, ensuring humanity's survival.
Idea: Avoiding using protection today will save the future of humanity.
Execution: The image of a broken condom on a rocket signifies that unprotected sex can lead to a brighter future. The ad adds humor to show the positive side of having children and appeal to Gen Z and Y successfully.