Insight: A clean surface reveals itself through a clear reflection.
Idea: Domestos, an exceptionally potent bleach, ensures your toilet remains impeccably clean.
Execution: Drawing inspiration from the Greek myth of Narcissus, who infamously admired his reflection in the water, I cleverly likened Domestos' cleaning prowess. In place of the lagoon, a toilet replaces it, signifying that Domestos leaves it so pristine that Narcissus himself could see his reflection. This concept harmonizes with the slogan: "For the clearest reflection.